Prompted by Michelle Obama’s campaign against obesity, food makers and grocers plan to more prominently display important nutrition info on the fronts of food products. But it seems what the industry wants to emphasize is not the same as what Mrs. Obama had originally intended.
“The Obama administration wanted the package-front labels to emphasize nutrients that consumers might want to avoid, like sodium, calories and fat. But manufacturers insisted that they should also be able to use the labels to highlight beneficial nutrients, including vitamins, minerals and protein.
The administration concluded that “in the end, the label was going to be confusing, because those things would be included out of context, and it could make unhealthy foods appear like they had some redeeming quality,” said an official who was not authorized to discuss the talks and spoke on condition of anonymity. For example, the official said, “ice cream would be deemed healthy because it would have calcium in it.”